• Define a media distribution list, including web and print media.
• Distribute press release and negotiate for best positioning and any exclusive arrangement for placement.
• Maintain updated media lists by specialty/industry category. Know who to call depending on the news to report.
• Represent company officials at trade shows to generate media publicity and interviews.
• Tracking any media coverage resulting from marketing efforts.
• Prepare tip sheets on specialties executives can comment on and share with specific reporters.