The TWM team will create marketing materials that can connect your company with the right media outlets, clients and communities. Media consultation services are tailored to your needs and can include any of the following components:

• Company backgrounder or profile. One page that provides a clear summary of your company’s services, who you serve, how many employees you have, where you are based and media contact information.
• About Us. This is similar to a company backgrounder and should be kept updated at all times.
  
• Executive profiles on key staff. Each profile should provide information such as title, how long at the company, distinguished credits, previous executive employment, educational background and notable awards.
  
• Company history, including any interesting facts about how the company was started and a timeline if the company is well-established.
  
• Press release preparation, which are generated only when there is meaningful news to report, such as new staff, customer or product announcements. Press releases will be search-engine optimized (SEO) to strengthen the client’s website position in search engine rankings.
  
• One-sheet, detailed product descriptions that can be used in media kits or mailers.
  
• Monthly or quarterly newsletters summarizing company achievements, employee awards and community outreach activities.
  
• Writing of expert articles, including white papers, from company executives for placement in newspapers, trade press and on the company website.
  
• Media advisories to coincide with a press conference or special event.
  
• Speech writing or presentation outlines for trade shows.
  
• Directory listings for the company’s products.
  
• Creating advertising copy that aligns with the company’s strategic goals.
  
• Branding tag lines for print and online ad creation.
  
• Banner ad copy.
  
• Script preparation for video presentations.